Knowing where your brand stands today is a good start, but tracking your brand and measuring movement is where the magic (and business value) happens. Are your campaigns having the right impact? We are one of the country’s largest insights and research companies and help you track exactly how you are perceived over time, so that you can stop guessing and start steering in the right direction.
Unfortunately, there are no shortcuts to a strong brand. But with insights from a brand survey, the road becomes much smoother. You don’t have to guess anymore. You know! A brand survey focuses on your target audience. It gives you answers to how well-known you are, what you are associated with, and how you compare to competitors’ brands. Brand survey results in insights that make it easier to make good decisions – from marketing efforts to pricing and strategies to strengthen your position in the market. It is preferably done regularly. The first survey is a baseline measurement and those that follow provide feedback that you are moving in the right direction.
Unfortunately, there are no shortcuts to a strong brand. But with insights from a brand survey/brand measurement/brand tracker, the path becomes much smoother. You no longer have to guess. You know! A brand survey focuses on your target audience. It provides answers to how well-known you are, what you are associated with, and how you compare to competitors’ brands. Brand research results in insights that make it easier to make good decisions – from marketing efforts to pricing and strategies to strengthen your position in the market. It is preferably done regularly. The first survey serves as a baseline measurement, and subsequent ones provide feedback that you are moving in the right direction.
We work with everything but here are the three most common types of brand surveys our clients request.
Origo Group’s brand surveys start by measuring the strength of the brand. Simplified, this means finding out if you are a celebrity, how much your target audience likes you, if they can imagine having a relationship with you, or even loving you above all else in the market.
The next step is to investigate how your target audience perceives you, what drives and motivates them when making their choices, and how you compare to competitors in the market. This input builds a comprehensive picture of your brand.
Once the brand measurement is completed, our sharp analysts take over. Their task is to convert the answers into precise insights that can be acted upon. These are packaged in a stylish and accessible format so that it is easy for you to take the next step on the journey towards a strong brand.
We conduct all surveys with our own staff. This allows us to quickly choose the right method, secure resources, and guarantee quality whether it is quantitative or qualitative brand measurements.
Below are common questions and answers about our brand measurements.
