All businesses have a brand. But far from everyone knows what it stands for and how it can contribute to success.
In short:
- A strong brand is less price sensitive.
- A strong brand helps to gain market share.
- A strong brand attracts talent.
Chosen or rejected
Your brand can make the difference
The value of a brand survey
Easier to make good decisions
Unfortunately, there are no shortcuts to a strong brand. But with insights from a brand survey, the road becomes much smoother. You don’t have to guess anymore. You know! A brand survey focuses on your target audience. It gives you answers to how well-known you are, what you are associated with, and how you compare to competitors’ brands. Brand survey results in insights that make it easier to make good decisions – from marketing efforts to pricing and strategies to strengthen your position in the market. It is preferably done regularly. The first survey is a baseline measurement and those that follow provide feedback that you are moving in the right direction.
You cannot be chosen if no one knows you exist
If you are completely unknown, the marketing budget must be invested in completely different things than if you are known. You must then invest in building awareness (before presenting concrete offers).
I want to learn more and conduct a brand survey!
What does the target audience think?
Accurate insights that can be acted upon
Origo Group’s brand surveys start by measuring the strength of the brand. Simply put, it means finding out if you are a celebrity, how much your target audience likes you, if they can imagine having a relationship with you, or even love you more than anything else on the market.
The next step is to investigate how your target audience perceives you, what drives and motivates them when making their choices, and how you compare to competitors in the market. This input builds a comprehensive picture of your brand.
Once the survey is completed, our sharp analysts take over. Their task is to turn the answers into accurate insights that can be acted upon. These are packaged in a stylish and accessible format to make it easy for you to take the next step on the journey towards a strong brand.
Top 3 brand surveys
We work with everything but these are the three most common types of brand surveys our customers demand.
Baseline measurement of rand
Brand tracking
Campaign evaluation
Correct method for your brand search
We conduct all surveys with our own staff. This allows us to quickly choose the right method, secure resources, and guarantee quality whether it is quantitative or qualitative brand research.
Our platform Origo Live is available 24/7.
Our platform Origo Live visualizes insights clearly, simply and beautifully, provides real-time feedback, and enables you as a decision maker to pick out exactly the basis you need.
Get in touch!
