All businesses operate in a market where competitors, customers, interest groups, politicians, and other actors’ actions affect the conditions for success. A market research helps you understand the playing field and which moves will take you where you want to go.
A market research
Keep track of the players and the context
A market research is needed when:
- You are new to the market
- All competitors are fighting for the same position
- You have lost in sales
- You are going to launch new products
- You want to understand how you can take advantage of trends in society
Insights from a market research create a more profitable and secure future
Origo Group’s market research always starts by determining the purpose of the survey. Then we choose the method and develop a questionnaire with the right questions. The delivery consists of precise insights that make it easier for you to make good decisions about positioning, a new product launch, pricing, messages in marketing campaigns, and much more.
We conduct various types of market research, for example, we do competitive analysis, map buying behaviors, and measure attitudes, values, and preferences. And we reach those who need to be reached, whether it’s CIOs at medium-sized companies or young people in Gothenburg.
It’s an invaluable feeling to make decisions based on precise insights and find your sweet spot.
Market research with product testing
Is there potential for this new product?
By starting from the users’ needs and testing before launch, the chances of success increase. Product tests provide valuable information on how the product is perceived, how easy it is to use, what benefits it creates for the user, and what needs to be further developed for a user to consider purchasing it.
Product testers can be used in the development of new concepts...
…and to improve existing products, for example:
- tasting of food
- testing of cosmetics and beauty products
- use of various types of consumer products
- testing of packaging
Market research with segmentation
Who gets excited about what?
Segmentation is about dividing the target audience into smaller groups and finding out more about what each group’s buying behavior, preferences, attitudes, and values are. With that knowledge, each segment can then be targeted with marketing campaigns that resonate.
It is common to segment a target audience based on variables such as:
- age
- gender
- geography
- interests
- behaviors
We reach the Nordic general public quickly with a web panel
If you want to be able to speak about the Swedish or Nordic population in your communication or quickly get responses from the public on a specific question – then OrigO-bussen is for you.
O-bussen, as we call it in everyday language, is a syndicated survey where anyone who wants nationally representative answers to their questions can participate, anytime.
In just a few days, we can reach the adult population in Sweden, Norway, Denmark, and Finland. The answers can then be broken down by factors such as gender, age, and region.
Right method for your market research
We conduct all surveys with our own staff. This allows us to quickly choose the right method, secure resources, and guarantee quality whether it is quantitative or qualitative market research.
Learn more about our research methods HERE
Our platform Origo Live is available 24/7
Our platform Origo Live visualizes insights clearly, simply, and beautifully, provides real-time feedback, and enables you as a decision-maker to pick out exactly the material you need.
Read more and watch a demo about Origo Live HERE
Get in touch, and we will help you find the right solution!
