It’s easy to become blind to the home and think that the new service is the most brilliant idea of the year. But is the target audience willing to pay for it? Before pressing the launch button and using the budget, let’s find out the truth. We test concepts, map buying behaviors, and find the gaps in the market. And since we are one of Sweden’s largest insights and research companies, we promise to base decisions on a few more people than just the management team. Do your market research with us!
Market research
Don't ask your colleagues what the market thinks. We have a better idea.
Doing market research is easy. If you choose the right partner.
A market research is needed when:
- You are new to the market
- All competitors are fighting for the same position
- You have lost in sales
- You are going to launch new products
- You want to understand how you can take advantage of trends in society
Get in touch, and we will help you find the right market research.
Insights from a market research create a more profitable and secure future
As a market research company, we always start by determining the purpose of the survey. We then choose a method and develop a questionnaire with the right questions. The delivery consists of accurate insights that make it easier for you to make good decisions about positioning, a new product launch, pricing, messages in marketing campaigns, and much more.
We conduct various types of market research, for example, we conduct competitive analyses, map buying behaviors, and measure attitudes, values, and preferences. And we reach those who need to be reached, whether it’s CIOs at medium-sized companies or young people in Gothenburg.
It is an invaluable feeling to make decisions based on accurate insights and find your sweet spot.
It is common to segment a target audience based on variables such as:
- age
- gender
- geography
- interests
- behaviors
Conduct market research with segmentation
Who is going to do what?
Segmentation is about dividing the target audience into smaller groups and finding out more about each group’s buying behavior, preferences, attitudes, and values. With that knowledge, each segment can then be addressed with marketing campaigns that reach the target audience.
Right method for your market research
We conduct all surveys with our own staff. This allows us to quickly choose the right method, secure resources, and guarantee quality whether it is quantitative or qualitative market research.
Learn more about our research methods HERE
Our platform Origo Live is available 24/7
Our platform Origo Live visualizes insights clearly, simply, and beautifully, provides real-time feedback, and enables you as a decision-maker to pick out exactly the material you need.
Read more and watch a demo about Origo Live HERE