Great decision
With panel surveys, you reach clearly defined target groups that you may not know anything about in normal circumstances. Therefore, panel surveys are suitable when you want to know what a specific group thinks about you or your product.
How panel surveys work
When it comes to panel surveys, you first need to define the type of target group you want to target with a survey and the purpose of the panel survey itself. The panelists have shared various information about themselves. This information enables panel participants to be segmented based on factors such as age, marital status, place of residence, etc. Origo Group has its own panel and can also use other established panels if necessary. This ensures that you reach a tailored target group, suitable for your panel survey. All to help you make better and informed decisions with the help of panel surveys.
Some examples of what panel surveys can provide answers to:
- A specific target group’s opinions on packaging design
- Measuring how well-known a brand is among selected target groups
- Evaluation of how a marketing campaign is perceived by the intended target group
- Product evaluation from different customer segments
