Discover opinions, values, and attitudes through a survey
A survey is a type of study where opinions are the focus. Conducting a survey is systematically collecting opinions from a clearly defined population with the purpose of finding out what people think about, for example, a marketing campaign or to try to predict a future election result.
When are surveys conducted?
Surveys often focus on social issues to investigate the population’s values, behaviors, or attitudes. It is also common to use the survey method to measure these values, behaviors, or attitudes towards a specific product or a brand’s marketing efforts.
Examples of what surveys can provide answers to
- Estimation of how the population may vote in an upcoming election
- Highlight trends in purchasing behavior
- Measure attitudes towards current social issues
- If you need help with your survey
Many organizations choose to turn to us when they want to conduct a survey. With experienced consultants and knowledge of how to create reliable results, you can find the solution that best suits your needs. Do not hesitate to contact us before your next survey.
