New products are constantly being launched, but many launches never succeed in the market. We are convinced that the key to success is to start from the user’s needs. Product testing can be used both in the development of completely new concepts and to improve existing products. By testing the product or service, you will receive information and valuable feedback on, for example, how it is perceived, how easy it is to use, what benefits it creates for the user, and what needs to be further developed to meet the user’s needs.
Carry out a product test
The key to the launch
When are product tests used?
Product tests can be used in a variety of areas, such as:
- Taste testing of food
- Testing cosmetics and beauty products
- Application/use of different types of consumer products
- Packaging testing
- Your support in product testing
At Origo Group, we have extensive experience in conducting various types of product tests. The implementation depends on what suits the product being tested. Common methods include focus groups, in-depth interviews, on-site case studies, home environment tests, or online tests. We help you find the method that best suits your needs.
Please feel free to get in touch.
